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百年仿膳启新程:非遗魅力绽放 跨界盛宴贺华诞
Zheng Quan Ri Bao Wang·2025-08-28 06:45

Core Viewpoint - The centennial celebration of Fangshan, a brand under Quanjude Group, highlights the importance of cultural heritage and innovation in traditional Chinese cuisine, showcasing its evolution from imperial cuisine to a modern cultural symbol [1][4]. Group 1: Cultural Heritage and Innovation - Fangshan's centennial celebration included a series of activities that emphasized its unique cultural charm and the transmission of the "Fangshan (Imperial Court Cuisine) production techniques" as a national intangible cultural heritage [1][3]. - The "Jing Bian" ceremony, a unique cultural transmission ritual of Quanjude Group, was a significant part of the celebration, reflecting the brand's respect and emotional connection to its heritage [2][3]. Group 2: Culinary Techniques and Mastery - The celebration featured a transmission ceremony led by national intangible cultural heritage representative Master Dong Shiguo, showcasing the skills of eight inheritors who demonstrated various traditional cooking techniques [3][4]. - The event highlighted the meticulous standards and historical significance of the dishes served, including a special banquet priced at 3999 yuan, which adhered to strict culinary standards [4]. Group 3: Brand Evolution and Market Positioning - Since its establishment in 1925, Fangshan has transformed from a purveyor of imperial delicacies to a cultural icon, bridging the gap between royal cuisine and the public [4][5]. - The brand has expanded its offerings to include cultural tourism elements, such as the Fangshan Tea House and collaborations with Tongrentang, reflecting a blend of traditional and modern influences [4][5]. Group 4: Future Directions - The company aims to continue integrating imperial culinary culture into everyday life, moving beyond traditional dining experiences to become a cultural symbol that resonates with contemporary audiences [5].