Mei Ri Jing Ji Xin Wen·2025-08-28 07:14Core Insights - The 28th Chengdu International Auto Show opened on August 29, showcasing nearly 120 automotive brands and over 1,600 vehicles, with a total exhibition area of 220,000 square meters [1] Group 1: New Energy Vehicles - The exhibition area for new energy brands expanded by 40% compared to last year, reaching a historical high [1] - Xiaomi Auto made its debut with a booth of nearly 1,000 square meters, while brands like Huawei's HarmonyOS, Li Auto, and NIO increased their booth sizes [1] - BYD, Chery, and Changan collectively occupied entire halls, indicating strong market presence [1] Group 2: Domestic Brands - Domestic brands showcased significant presence, with Chery Group presenting its various brands in Hall 5, including the new luxury electric hybrid series [2] - BYD dominated Hall 9, featuring multiple product lines and introducing interactive technology demonstrations [2] - New models from brands like Zeekr, Geely, and Dongfeng were highlighted, showcasing advancements in electric and hybrid technology [3] Group 3: Luxury and Joint Venture Brands - Several luxury brands were notably absent, including Porsche and Bentley, while others like Volvo introduced significant new models [4] - Volvo's new XC70, a luxury hybrid model, was launched with a starting price of 299,900 yuan, emphasizing its entry into the hybrid market [4] - Joint venture brands displayed localized development achievements, with models from Buick, Toyota, and Audi highlighting their commitment to the Chinese market [10] Group 4: Consumer Incentives and Market Impact - The Chengdu Auto Show serves as a key driver for regional automotive consumption, with local government incentives to stimulate purchases [11] - A "trade-in subsidy" policy offers up to 20,000 yuan per vehicle, aimed at encouraging consumer spending [11] - The event coincides with a broader automotive consumption reward initiative, providing financial incentives for new car purchases in Chengdu [12]