Core Viewpoint - The launch of the new Xiaopeng P7 marks a significant step for Xiaopeng Motors, with a price range of 219,800 to 301,800 yuan, making it the highest-priced sedan in the company's lineup [1][4]. Group 1: Product Significance - The original Xiaopeng P7 was crucial for the company, achieving a cumulative delivery of 11,371 units by November 2020, making it the fastest model to break the 10,000 delivery mark among new car manufacturers [4]. - The new Xiaopeng P7 is considered a new model with advanced design and technology, built on a platform developed in collaboration with Volkswagen [4][5]. Group 2: Technological Advancements - The new P7 features three self-developed Turing AI chips, providing a total computing power of 2,250 TOPS, enhancing both driving and cabin intelligence [5]. - The electric motor's maximum power has increased from 230 kW to 437 kW, and the vehicle's range has improved from 702 km to 820 km [5]. Group 3: Market Positioning and Expectations - Xiaopeng Motors aims for the new P7 to re-establish itself among the top three electric sedans priced above 200,000 yuan, competing with Tesla and BYD [5][7]. - To achieve this, the new P7 needs to reach a monthly sales volume of approximately 4,200 units [7]. - Analysts note that while the new P7's design and immersive cabin technology attract attention, market expectations remain conservative, with projected average monthly sales dropping to 1,400 units in 2024 [8]. Group 4: Financial Implications - The new P7 is positioned as the third most expensive model in Xiaopeng's lineup, potentially enhancing the company's overall gross margin [8]. - Analysts suggest that the new P7 could act as an accelerator for Xiaopeng's profitability, with the company expecting its first quarterly profit in Q4 of this year [8].
品牌在售最贵轿车！全新小鹏P7 21.98万元起售 何小鹏：期待它重新成为小鹏汽车的图腾