返利科技2025年半年报：营收同比增长36%，AI驱动海外业务实现破局

Core Insights - The company reported a revenue of 186 million yuan for the first half of 2025, representing a year-on-year growth of 36% [1] - The online shopping guide business was a significant contributor, generating 88.35 million yuan in revenue, which is a 46% increase year-on-year [1] - The company has developed an AI-driven overseas e-commerce guide tool matrix, including AI-generated guide content tools and AI marketing agents for merchants and media, aimed at enhancing operational efficiency [1] Revenue Breakdown - The overseas guide business contributed approximately 44 million yuan in revenue, with a month-over-month compound growth rate of 54% [1] - In May, the monthly transaction volume for guides exceeded 100 million yuan, with over 40,000 collaborating merchants across more than 100 countries [1] Future Outlook - The company plans to further integrate AI technology in overseas guidance and smart marketing to unlock additional growth potential [1] - The focus will be on accelerating the company's overall business towards greater intelligence and internationalization [1]