2024年中国数字出版产业整体收入超1.7万亿元

Core Insights - In 2024, China's digital publishing industry is projected to achieve a total revenue of 17,485.36 billion yuan, representing an increase of 8.07% compared to the previous year [1][3]. Revenue Breakdown - The top four revenue sources in the digital publishing sector are internet advertising, online gaming, online education, and digital music, with internet advertising alone generating 7,583.6 billion yuan [3]. - The revenue from online literature is expected to reach 49.55 billion yuan, showing a year-on-year growth of 29.37% [5]. Industry Trends - The digital publishing industry is increasingly recognized for its social value, serving as a key medium for promoting traditional Chinese culture [3]. - The integration of artificial intelligence (AI) into the publishing sector is deepening, with a rise in the number of companies developing or applying AI technologies [4]. User Engagement - The user base for online literature has grown to 638 million, marking a 16% increase, with the total number of online literature works reaching 42.1 million, an 11.19% increase [5]. - The international reach of online literature has expanded significantly, with 30 million new overseas registered users and approximately 200 million active users [5]. Strategic Focus - The industry is urged to enhance data awareness and strategic planning, breaking down data barriers and promoting compliant data sharing [5]. - There is a call for the establishment of a collaborative mechanism among academia, industry, and research to foster a new ecosystem for knowledge services [5].