Core Viewpoint - The announcement by Chasing Technology to enter the automotive industry marks a significant shift, aiming to produce a super luxury electric vehicle that competes with brands like Bugatti, with plans for a 2027 launch [1][4]. Company Overview - Chasing Technology, known for its smart hardware products such as vacuum cleaners and robotic cleaners, has been recognized as one of China's top 100 innovative growth enterprises and was valued at 20 billion RMB in the 2024 Hurun Global Unicorn List [3]. - The company has a close relationship with Xiaomi, which has invested in multiple funding rounds for Chasing Technology [3]. Strategic Intent - The company aims to leverage its core technology capabilities in the automotive sector, positioning itself within the ultra-luxury market dominated by brands like Bugatti and Ferrari, which have been slow to adopt electric and intelligent technologies [4][6]. - Chasing Technology plans to redefine ultra-luxury vehicles by integrating extreme performance with smart technology, rather than creating a conventional electric vehicle [4][6]. Product Features - The first model will directly compete with the Bugatti Veyron, featuring an AI-enabled system that learns user preferences and adapts to provide a personalized driving experience [5]. - The vehicle will include advanced voice interaction capabilities that mimic human emotional nuances, enhancing user engagement [5]. Market Positioning - Chasing Technology aims to avoid the price wars prevalent in the mid-range market by focusing on performance and technology in the ultra-luxury segment, which offers higher profit margins and stronger brand effects [6]. - The company believes there is a gap in the market for a truly intelligent ultra-luxury brand, as existing players have not fully embraced the potential of electric and smart technologies [4][6].
又见跨界造车 智能硬件巨头官宣！首款车型对标布加迪威龙
Zheng Quan Shi Bao·2025-08-28 08:33