乐高集团2025年上半年营收与利润均实现两位数增长

Core Insights - LEGO Group's financial report for the first half of 2025 shows double-digit growth in both revenue and profit, significantly outperforming the overall toy industry [3] Financial Performance - Revenue for the first six months increased by 12% year-on-year, reaching 34.6 billion Danish Kroner, a historical high [3] - Sales grew by 13% compared to the previous year [3] - Operating profit rose by 10% year-on-year to 9 billion Danish Kroner [3] - Net profit increased by 10% year-on-year to 6.5 billion Danish Kroner [3] Investment and Expansion - The company is investing heavily in new factories and upgrading existing facilities, totaling 4.2 billion Danish Kroner, which is higher than the 4.5 billion Danish Kroner planned for 2024 [3] - Free cash flow was reported at 1.7 billion Danish Kroner, down from 3 billion Danish Kroner in the same period last year [3] - A new factory in Vietnam was launched in April, marking the company's sixth global factory and the most environmentally sustainable facility to date [3] Retail and Digital Strategy - LEGO Group opened 24 new brand retail stores in the first half of the year, bringing the total to 1,079 stores across 54 markets [3] - The company is investing in new technologies and platforms to enhance brand experience for children, consumers, and retail partners, while also improving employee efficiency [4]