业绩普遍承压！直播电商，行业转型阵痛凸显

Core Insights - The live e-commerce industry is experiencing a critical turning point after years of rapid expansion, with several companies reporting disappointing financial results for the first half of the year [1][2]. Company Performance - "交个朋友控股" reported a revenue of approximately RMB 620 million for the first half of 2025, a year-on-year increase of about 9.8%, but net profit decreased by approximately 37.4% to RMB 55.4 million due to rising platform traffic acquisition costs and increased operational expenses related to the "朋友云" intelligent system [2]. - "东方甄选" announced total revenue of RMB 4.392 billion for the fiscal year ending May 31, 2025, a decline of 32.7%, primarily due to reduced sales in self-operated products and live e-commerce business. Net profit dropped significantly to RMB 6.19 million from RMB 249 million in the previous fiscal year [2][5]. - "遥望科技" reported a revenue of RMB 1.896 billion for the first half of the year, down 36.32% year-on-year, with a net loss of RMB 253 million attributed to competition and the closure of unprofitable IPs and offline stores [2][3]. Industry Trends - The live e-commerce sector is transitioning from rapid growth to a more mature phase, focusing on refined operations and content-driven competition as companies seek to innovate and adapt to new challenges [4]. - Companies are increasingly relying on technology and internal resource integration to enhance operational efficiency and control costs, with "交个朋友控股" emphasizing a dual strategy of technology-driven and refined operations to seize structural opportunities in the evolving market [4]. - "东方甄选" aims to strengthen its brand and product offerings while investing in core technological innovations to improve platform stability and scalability, focusing on creating engaging live content and enhancing user experience [5][6].