Core Insights - Baozun E-commerce (BZUN.US, 09991) reported its Q2 2025 unaudited financial results, showing a net revenue of 2.6 billion, a year-on-year increase of 7% [1] Revenue Breakdown - E-commerce segment net revenue reached 2.2 billion, up 3% year-on-year [1] - Brand management segment net revenue was 400 million, reflecting a significant year-on-year growth of 35% [1] Profitability Metrics - Gross profit from total product sales was 280 million, representing a year-on-year increase of 28% [1] - Adjusted operating profit for the group was 59 million, showing a remarkable year-on-year growth of 489% [1] Segment Performance - E-commerce segment product sales revenue was 600 million, with a year-on-year growth of 3% [1] - Online store operation revenue reached 480 million, increasing by 8% year-on-year [1] - Digital marketing and technology services revenue was 580 million, reflecting a year-on-year growth of 12% [1] Strategic Initiatives - The company continued to advance its high-quality distribution strategy in the e-commerce segment, leading to sustained gross margin improvement [1] - New product categories contributed to revenue growth, while service capabilities were continuously enhanced [1] - Digital marketing and technology services achieved double-digit growth [1]
宝尊(09991)2025第二季度调整后经营利润达5900万 同比增长489%