金牌家居上半年营收14.69亿元 净利润同比下降8.37%

Core Insights - The company reported a revenue of 1.469 billion RMB for the first half of 2025, a decrease of 3.37% year-on-year, and a net profit attributable to shareholders of 63.65 million RMB, down 8.37% compared to the previous year [1][2] Revenue Breakdown - Retail channel revenue reached 820 million RMB, showing a growth of 20.27% year-on-year - Home decoration channel revenue, which includes retail home decoration, custom home solutions, and direct supply, amounted to 292 million RMB, reflecting an approximate growth of 30% - Overseas channel revenue was 151 million RMB, experiencing a decline of 8.96% - The refined decoration business generated 439 million RMB, down 26.94% year-on-year [1][2] Store Layout and Expansion - As of the reporting period, the company established a four-tier store layout including retail window stores, retail home decoration selection stores, shared large stores, and community stores - The total number of retail stores reached 1,356, with 613 sample stores in residential areas and 52 modified stores - Retail home decoration selection stores expanded to 1,139 locations, while shared large stores were built in cities like Fuzhou and Chengdu, totaling 4 stores - Community stores in Xiamen and Chengdu reached 28 in total, with the home decoration channel having a total of 1,458 stores [1]