折叠屏欧洲激增60%背后 三星荣耀轮番秀肌肉

Core Insights - The European foldable smartphone market is experiencing significant growth, with a year-on-year increase of 37% in 2024, despite currently holding only about 2% of the total smartphone sales in the region [1] - Samsung, which previously dominated the market with a 98% share in 2022, has seen its market share decline to 73% by the end of 2023 due to increased competition from brands like Honor, Google, and OnePlus [1] - Honor's Magic V2 and the upcoming Magic V3 have led to a remarkable 377% increase in sales for Honor, capturing a 34% market share in the book-style foldable segment, making it the fastest-growing player in the market [1] Company Developments - Samsung is set to launch the Galaxy Z Fold7 in July 2025, which is touted as the thinnest, lightest, and most powerful foldable smartphone to date, with a thickness of only 4.2mm and a weight of 215g [2] - Honor is expected to release the Magic V5 on August 28, 2024, which will feature a thickness of 4.1mm, potentially reclaiming the title of the thinnest foldable smartphone, along with enhancements in battery capacity and durability [2] Market Outlook - Apple is anticipated to enter the foldable smartphone market in 2026, which is expected to accelerate the adoption of foldable devices in high-end markets like the UK and Germany [2] - Counterpoint Research predicts that by 2028, annual sales of book-style foldable smartphones in Europe will approach 4 million units, representing over 2% of total smartphone sales, with a potential market share of nearly 10% in the high-end segment priced above $800 [2]