小红书线上线下同上新“市集”，95后购买用户占比70%

Group 1 - The core viewpoint of the articles highlights the rapid growth of young users on Xiaohongshu, with 70% of purchasing users being born after 1995 [1] - Xiaohongshu has introduced a new "Market" feature as a primary entry point to enhance user purchasing mindset and provide a more centralized trading space for merchants [1] - The "Market" page is designed to resemble a city street, allowing users to discover quality products and engage with merchants, mimicking the experience of visiting a physical market [1] Group 2 - Over 50% of merchants on Xiaohongshu are first-time store owners, with 50% of new individual sellers also being born after 1995 [2] - The hashtag GoodProductSharing has over 6 billion views, while MyStoreOpeningDaily has nearly 1 billion views, indicating strong engagement in the community [2] - Xiaohongshu's new merchant entry plan, the "Million Commission Waiver Plan," allows merchants to waive commissions on the first 1 million yuan of payment transactions, only retaining a 0.6% payment channel cost [2]