权威数读·AIGC｜今年的暑期经济，有点“火”！

Core Insights - The summer economy in China is experiencing a significant boost, with notable growth in tourism, movie box office revenues exceeding 10 billion, and new night-time activities generating fresh momentum [1] Tourism Market Highlights - The Beijing Cultural and Tourism Bureau has launched the first batch of 20 "Beijing Colorful Outdoor Concert" venues, with over 300 performances planned [4] - In Jiangsu, the "Su Super" event attracted one million football fans, while in Jiangxi, the "Gan Super" event boosted nearby scenic area consumption [11] - Red tourism is gaining popularity, with the reception at the渡江胜利纪念馆 increasing by 28% year-on-year, showcasing the strong appeal of red culture [6] Night Economy Trends - The period from 18:00 to 22:00 has become the "golden four hours" for night economy activities, with over 1.65 million related enterprises currently operating in the country [20] - Searches for "night tours" have surged, with related search volume and comments increasing by approximately 100% since July [16] - New night-time activities such as "night museum tours" and "desert stargazing" have seen search volume growth of 107% and 103% respectively [23] Movie Industry Performance - The total box office revenue for the summer film season has surpassed 11 billion, with top films including "Nanjing Photo Studio," "Wang Wang Mountain Little Monster," and "Lychee of Chang'an" [25][26]