“七夕+周末”，传统文化景区预订热度环比增长超5成

Group 1 - The "romantic economy" combined with the back-to-school season is boosting the summer travel market, particularly for the upcoming Qixi Festival in 2025 [1] - High-quality hotel bookings are experiencing a nearly 40% year-on-year increase on Qixi Festival, with themed hotel packages and unique room types being particularly popular [2] - The user demographic for hotel bookings on Qixi Festival shows that nearly 70% are from the post-90s and post-00s generations, with male users favoring audiovisual rooms and female users preferring family rooms and cost-effective packages [2] Group 2 - Flight bookings for destinations like Chengdu, Chongqing, Guangzhou, and Shenzhen are seeing a 15% week-on-week increase on Qixi Festival, driven by the need for couples in long-distance relationships to meet [3] - Major cultural and sporting events, such as the 2025 Ping Pong Super League and the Urumqi Marathon, are contributing to the rise in long-distance travel during this period [3] - Traditional cultural attractions are also seeing a significant increase in bookings, with a 52% week-on-week rise for cultural sites and a 79% increase for night tour products from August 29 to 31 [3] Group 3 - Various scenic spots are launching themed activities for Qixi Festival, such as the "Jin Yi Night Walk" event in Luozhi Ancient Town, which includes tickets, accommodation, and dining [4] - Other locations like Wuzhen and Luoyang are also offering diverse Qixi-themed events to attract visitors [4]