Xin Lang Cai Jing·2025-08-28 12:29Core Viewpoint - The Chinese home appliance industry is facing multiple challenges, including intensified domestic competition and increased uncertainties in international markets. Haier Smart Home's recent performance report indicates strong growth, driven by strategic focus on product innovation, digital transformation, and global market diversification [1][7]. Group 1: Financial Performance - In the first half of 2025, Haier Smart Home achieved revenue of 156.49 billion yuan, a year-on-year increase of 10.2%, and a net profit of 12.03 billion yuan, up 15.6%, marking a historical high [1]. - The second quarter alone saw a net profit of 6.55 billion yuan, reflecting a significant year-on-year growth of 16.14% [1]. Group 2: Product Strategy and Market Share - Haier Smart Home focused on star products and multi-brand collaboration, resulting in a 13% improvement in SKU efficiency in the first half of 2025 [2]. - The company maintained the top market share in both online and offline channels, with notable growth in its premium brand Casarte, which saw revenue growth exceeding 20% [3]. - Casarte's refrigerator captured over 50% market share in the high-end segment, while its washing and drying machine achieved a 95% share in the 20,000 yuan price segment [3]. Group 3: Digital Transformation and Efficiency - Haier Smart Home integrated AI and digital tools across all processes, leading to a 0.1% optimization in sales management expense ratio [5]. - The company generated 526,400 business opportunities and converted them into retail sales of 1.49 billion yuan in the first half of 2025 [6]. Group 4: Global Market Strategy - Despite challenges in overseas markets, Haier Smart Home reported an 11.66% increase in overseas revenue, with significant growth in regions like Europe (24.07%) and emerging markets [7]. - The company is building a dual-track supply chain system to enhance resilience and improve delivery speed, including local factories in Egypt and Thailand [7]. Group 5: Shareholder Returns - Haier Smart Home announced a cash dividend plan for the first half of 2025, proposing a distribution of 2.69 yuan per 10 shares, totaling over 2.5 billion yuan [7].