Zheng Quan Ri Bao Zhi Sheng·2025-08-28 12:41Group 1 - The core viewpoint of the articles highlights the surge in consumer demand for gifts ahead of the Qixi Festival, with flash purchasing becoming the mainstream shopping method, characterized by a wider variety of products and an earlier onset of demand [1][2] Group 2 - According to Meituan's flash purchase data, there has been a rapid increase in sales of popular gift items such as premium flowers, jewelry, beauty and skincare products, and digital appliances, with facial skincare and men's grooming products seeing sales double year-on-year [1] - Smartwatches have emerged as popular digital gift items, also experiencing a year-on-year sales increase of 100% [1] - Jewelry sales have shown significant growth, with pearl jewelry sales doubling and gold jewelry sales increasing over tenfold year-on-year [1] - Traditional gifts like flowers are evolving towards premium and personalized options, with new styles such as Chinese-style flowers and various IP co-branded gifts seeing a notable rise in search and order volumes on Meituan [1] Group 3 - To cater to the diversified and quality-oriented gift-giving demands of consumers, Meituan has partnered with various brands to launch a special Qixi gift section, featuring collaborations with major digital brands like Apple, Huawei, and Xiaomi, as well as beauty retailers like Watsons and Sephora [2] - The initiative includes offering high-demand products such as iPhones, Huawei devices, and luxury skincare brands, along with a promotional campaign providing consumers with discounts and vouchers to enhance their shopping experience [2]