Naples Soap Company Appoints Beauty and Wellness Industry Veteran Carolyn Thielman as Fractional CFO

Core Viewpoint - Naples Soap Company has appointed Carolyn Thielman as fractional Chief Financial Officer to enhance performance, profitability, and long-term shareholder value [2][3]. Company Overview - Naples Soap Company specializes in clean beauty skin, hair, and wellness products, operating 13 retail locations in Florida and selling over 600 branded products nationwide through e-commerce and wholesale channels [8]. - The company was founded in 2009 and focuses on natural, nourishing ingredients without harsh chemical additives [8]. Leadership Change - Carolyn Thielman, with over 15 years of experience at Estée Lauder, will lead the financial strategy, focusing on growth acceleration and operational efficiencies [3][4]. - Thielman succeeds Jim Milner, who served as CFO for 12 years and contributed significantly to the company's growth and public trading status [6][7]. Strategic Focus - Thielman aims to build financial strategies that fuel growth, strengthen margins, and create enduring value for shareholders [6]. - The company plans to execute its growth strategy across retail, wholesale, and e-commerce channels to enhance its market position [4].