北巴传媒(600386.SH)上半年净利润640.46万元，同比下降36.89%

Group 1 - The core viewpoint of the article is that Beiba Media (600386.SH) reported a decline in both revenue and net profit for the first half of 2025 compared to the previous year [1] Group 2 - The company achieved total operating revenue of 1.924 billion yuan, representing a year-on-year decrease of 4.31% [1] - The net profit attributable to shareholders of the parent company was 6.4046 million yuan, showing a year-on-year decline of 36.89% [1] - The basic earnings per share were reported at 0.01 yuan [1]