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半年报看板丨碧桂园服务直面物业费降价,数智化转型求破局
Xin Hua Cai Jing·2025-08-28 13:02

Core Viewpoint - Country Garden Services reported a revenue of 23.19 billion yuan for the first half of the year, marking a year-on-year growth of 10.2%, while the core net profit attributable to shareholders was approximately 1.57 billion yuan, indicating a stable operational and cash flow situation despite increasing competition in the residential property sector [2][4]. Financial Performance - The company's core business revenue showed a growth trend, with property management service revenue reaching 13.61 billion yuan, up 6.7% year-on-year; community value-added service revenue was 2.1 billion yuan, increasing by 5.3%; and the "Three Supplies and One Industry" service revenue surged by 51.6% to 5.07 billion yuan [4][5]. - The proportion of revenue from related parties has significantly decreased from 20.3% in 2018 to 1.1% in the first half of 2025, indicating a successful transition from a traditional real estate-dependent model to an independent market-oriented operation [6]. Market Position and Strategy - The management emphasized that the recent calls for property fee reductions reflect the industry's need for more standardized development, and that leading companies will have more opportunities due to their advantages in compliance, brand importance, and digital capabilities [4]. - The company plans to focus on customer orientation and adjust profit margins to reasonable levels while actively expanding the market and promoting high-quality development over the next three to five years [4]. Service Expansion and Innovation - Country Garden Services has launched its self-operated brand "Smart Charging" to provide safe and convenient charging services for two-wheelers, operating approximately 600,000 charging sockets across over 5,000 communities nationwide [5]. - The company has invested approximately 259 million yuan in upgrading community recreational facilities and old facilities to enhance customer experience [5]. Digital Transformation - The company has implemented comprehensive management in security, cleaning, engineering, and elevator services, utilizing NFC technology for service tracking visualization [6]. - The introduction of the self-developed "Zero Resident" cleaning robot, with nearly 100 units already in use and plans to deploy over 1,000 units in South China by the end of the year, highlights the company's commitment to digital and intelligent transformation [6].