Guo Ji Jin Rong Bao·2025-08-28 13:14Core Viewpoint - The 28th Chengdu International Auto Show is set to open on August 29, showcasing nearly 120 automotive brands and over 1,600 vehicles, signaling the start of fierce market competition for the second half of the year [1] Group 1: Absence of Brands - A notable "absence trend" is emerging, with 23 automotive brands not participating in the show, spanning ultra-luxury, joint ventures, new forces, and independent brands [2][3] - The absence of brands is attributed to various reasons, with ultra-luxury and joint venture brands primarily citing sales pressure as a key factor [5][6] Group 2: Sales Performance - Ultra-luxury brands like Porsche, Bentley, and Rolls-Royce are experiencing significant sales declines, with Porsche's deliveries in China expected to drop by 28% to 56,900 units in 2024, and a 40% reduction from its peak two years ago [5][6] - Joint venture brands are also struggling, with Kia's sales in China at only 45,500 units in the first seven months of 2025, and Dongfeng Honda's sales down 24.2% to 315,200 units in the first half of the year [7] Group 3: Operational Challenges - New force brands such as Neta and Farizon are facing severe operational challenges, with Neta undergoing bankruptcy restructuring after significant layoffs and production halts [11] - Farizon's parent company admitted to liquidity issues, leading to its restructuring, while other brands like Skyworth and Extreme Stone are also struggling with declining sales [11][12] Group 4: Market Dynamics - Brands like FAW Bestune and Baojun are absent due to low market presence, with FAW Bestune's sales peaking in 2014 and experiencing a continuous decline since then [15][16] - In contrast, domestic brands such as BYD, Changan, and Chery are making strong showings at the auto show, indicating a shift in the automotive market landscape [16][17]