宗馥莉首次回应！不给杜建英留活路

Core Viewpoint - The new leader of Wahaha, Zong Fuli, emphasizes that the company belongs to all those who work hard within it, rather than being defined by any individual era or person [1][5]. Group 1: Company Leadership and Strategy - Zong Fuli has made few public appearances since the inheritance dispute began, with her last public appearance being in June [1]. - In a recent interview, she addressed various controversies, including the reform of the distributor system, which involved cutting off distributors with annual sales below 3 million yuan, describing it as a normal optimization based on market strategy [5]. - Zong Fuli revealed that the number of new distributors this year far exceeds those exiting, indicating a healthy system [5]. - The company has merged or eliminated several departments as part of a "professional upgrade," emphasizing performance and contribution over personal preference [7]. - Zong Fuli has inherited 54% of Wahaha's shares, making her the de facto owner of the company [10][11]. Group 2: Business Relationships and Internal Changes - Zong Fuli clarified that the relationship between Wahaha and Hongsheng is one of mutual benefit, not opposition, as Hongsheng has historically supported Wahaha in various operational aspects [11]. - Significant internal reforms have led to a wave of resignations, with many long-term employees feeling blindsided by the aggressive changes [11][12]. - Zong Fuli has closed 18 factories linked to legal disputes and is investing 1 billion yuan in a new beverage base in Xi'an [12]. Group 3: Future Outlook and Market Positioning - Zong Fuli acknowledged that while Wahaha saw a significant sales boost following her father's passing, she anticipates that 2025's performance may not match last year's, focusing instead on long-term health rather than short-term figures [18]. - She advocates for a return to product essence, rejecting the trend of rapid technological innovation in favor of reliable, health-focused breakthroughs [20]. - In marketing, Zong Fuli aims to shift from one-way advertising to creating resonance and engagement with consumers, moving away from nostalgia to a more contemporary connection with younger audiences [23][24]. Group 4: Governance and Corporate Philosophy - Zong Fuli's approach aims to modernize Wahaha's governance, moving away from family-centric narratives towards a more compliant and systematic operational framework [27]. - The future of Wahaha hinges on balancing rigorous reforms with employee trust and navigating family disputes alongside corporate governance [29].