李子园（605337）2025年中报简析：净利润同比增长1.05%，盈利能力上升

Core Viewpoint - Li Ziyuan (605337) reported a decline in total revenue for the first half of 2025, attributed to intensified market competition and adjustments in sales strategy, while net profit showed a slight increase [1][2]. Financial Performance Summary - Total revenue for the first half of 2025 was 621 million yuan, a decrease of 8.53% year-on-year [1]. - Net profit attributable to shareholders was 96.12 million yuan, an increase of 1.05% year-on-year [1]. - Gross margin improved to 39.86%, up 4.18% year-on-year, while net margin increased to 15.47%, up 10.48% year-on-year [1]. - Total expenses (selling, administrative, and financial) amounted to 137 million yuan, representing 22.04% of revenue, an increase of 8.5% year-on-year [1]. - Earnings per share rose to 0.25 yuan, a 4.17% increase year-on-year [1]. Cash Flow and Debt Analysis - Operating cash flow per share decreased significantly by 58.79% to 0.21 yuan, due to reduced cash received from sales and increased cash paid for purchases [1][4]. - The company’s interest-bearing debt increased by 30.79% to 757 million yuan, indicating a rising debt burden [1][3]. - The company's debt-to-asset ratio reached 24.66%, suggesting a need for attention to its debt situation [5]. Changes in Key Financial Items - Prepayments increased by 38.02%, reflecting higher advance payments for goods [3]. - Short-term borrowings surged by 426.77%, driven by increased pledged loans and bank acceptance bill discounts [3]. - The company reported a significant increase in investment income by 63.76%, attributed to higher interest income from large certificates of deposit [6]. Business Model and Market Position - The company relies heavily on marketing-driven performance, necessitating a thorough examination of the underlying factors driving this strategy [6]. - Historical data indicates a median Return on Invested Capital (ROIC) of 28.6% since its listing, although the ROIC for the previous year was only 9.12%, suggesting a decline in investment returns [6].