山西怀仁：以“羊”为媒促发展 擦亮品牌助兴农

Core Viewpoint - The 2025 Shanxi Huairen Lamb Meat Trade Conference aims to promote the lamb industry and enhance brand recognition, showcasing the potential for agricultural development through the lamb sector [1][3]. Industry Overview - Huairen is recognized as the leading sheep-raising county in China, benefiting from its unique geographical location and favorable climate for lamb production [3][5]. - The region has developed a comprehensive lamb industry chain, including feed planting, lamb fattening, slaughtering, processing, and wool utilization, creating a closed-loop system [3][5]. Brand Development - Huairen's lamb meat brand, "Huairen Lamb," has achieved significant recognition, ranking among the top 100 in the country with a brand value of 4.678 billion yuan [5]. - The local government emphasizes the importance of brand empowerment and aims to advance the lamb meat industry towards branding, high-end positioning, and internationalization [3][5]. Economic Opportunities - The conference serves as a platform for business opportunities, with initiatives aimed at expanding market reach and enhancing economic benefits through brand promotion and distribution channel development [6]. - Activities during the conference include the establishment of a credit platform for lamb meat enterprises, the release of a price index report, and financial matchmaking events to support farmers and processing companies [6].