Xin Lang Ke Ji·2025-08-28 14:38Core Insights - The mini version of Labubu from Popmart was launched online and sold out within 60 seconds, indicating high demand for the product [4] - The resale price of the mini Labubu has surged on secondary markets, with some listings reaching over double the original price [4] - Popmart reported significant financial growth in its mid-2025 results, with revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% [5] Group 1 - The mini Labubu is part of the THE MONSTERS series, priced at 79 yuan each, with a set of 14 regular and 1 hidden variant priced at 1,106 yuan [4] - The company’s gross margin for the first half of 2025 was 70.3%, an increase of 6.3 percentage points year-on-year [5] - The revenue from THE MONSTERS series, including Labubu, reached 4.81 billion yuan, a staggering year-on-year growth of 668.0% [5] Group 2 - The CEO of Popmart expressed confidence in achieving a revenue target of 30 billion yuan for the year, significantly higher than the initial target of 20 billion yuan [5] - The company is exploring the potential for Labubu to be used in more diverse scenarios in the future [5]