Xin Lang Ke Ji·2025-08-28 14:46Core Insights - The management of Li Auto discussed strategies to address the decline in sales of the L series and emphasized the importance of enhancing product competitiveness through intelligent driving features [1] - The company is set to upgrade its entire range of extended-range AD Max models with the VLA intelligent driving system, which has shown significant improvements in driving performance [2] - Li Auto's pure electric vehicle lineup is expected to grow with the introduction of the i6 model, targeting younger consumers and aiming for substantial sales contributions [3] Sales Strategy - The company aims to achieve its overall sales targets by focusing on intelligent features and regional marketing strategies tailored to local market conditions [1][3] - The sales system has been adjusted to manage 23 regions directly from headquarters, allowing for localized policy implementation [3] Product Development - The VLA intelligent driving system is undergoing rapid iterations supported by a simulation environment, enhancing the company's competitive edge in autonomous driving technology [2] - The i8 model has received positive feedback, and the company plans to ramp up production to deliver between 8,000 to 10,000 units by the end of September [3] Marketing and Channel Optimization - The marketing strategy emphasizes "regionalization," focusing on different selling points for northern and southern markets [3] - The company is optimizing its store locations and types to improve customer acquisition and conversion rates, particularly in first to third-tier cities [4] - Expansion into lower-tier cities will be facilitated through a lightweight store model, increasing brand visibility and tapping into underdeveloped markets [4][5]