直播间十分钟涌入近150万人，迷你版LABUBU开售即售罄

Core Viewpoint - The launch of the mini version of Labubu is expected to be a significant commercial success, as stated by the CEO of Pop Mart, Wang Ning, who believes that the true commercial value of a world-class IP begins when it reaches this level [1]. Group 1: Product Launch and Sales Performance - The mini version of Labubu was officially launched online on August 28, with offline sales starting the following day [1]. - During the pre-sale period, the Pop Mart Tmall flagship store and the WeChat mini-program for blind box machines attracted over 2.37 million and 840,000 viewers, respectively [1]. - At the time of the official launch, over 580,000 units were added to shopping carts on Tmall, and within two minutes of the sale, more than 300,000 units were sold, generating over 23.7 million yuan in sales [1]. Group 2: Market Reaction and Stock Performance - Despite the successful launch of the mini version, the stock price of Pop Mart did not see significant increases, closing at 324.4 HKD per share, up only 0.68% on the day of the launch [4]. - The market appears to be cautiously optimistic regarding the emergence of the next "super product" from Pop Mart [4]. Group 3: Market Trends and Analyst Insights - The popularity of the original Labubu has been declining, with the average transaction price on second-hand platforms dropping from 2118.7 yuan to 760.2 yuan, a decrease of nearly two-thirds [4]. - Industry analyst Zhang Shule expressed skepticism about the mini version's ability to generate significant social media buzz, suggesting it may only achieve short-term popularity [5]. - Zhang noted that while Labubu has become a global phenomenon, it lacks depth in storytelling, and the mini version serves more as a marketing strategy to maintain visibility during a period of lower engagement [5].