Core Insights - Baosun E-commerce reported a 7% year-on-year increase in total net revenue for Q2 2025, reaching 2.6 billion yuan, with e-commerce business revenue growing by 3% to 2.2 billion yuan and brand management revenue increasing by 35% to 400 million yuan [2] - The company achieved a significant increase in operating profit, reaching 59 million yuan, compared to 10 million yuan in the same period last year, indicating strong profitability growth momentum [2] - The CEO highlighted the strategic focus on operational efficiency, value creation, and organizational effectiveness as key drivers of growth in both e-commerce and brand management segments [2] E-commerce Business Performance - E-commerce revenue reached 2.2 billion yuan, reflecting a 3.4% year-on-year increase, with adjusted operating profit rising by 56% to 94 million yuan, marking the highest level since the pandemic [2] - The growth was attributed to continuous improvement in core capabilities, including optimizing distribution models, expanding advantageous categories, and enhancing technology-driven operational efficiency [2][3] Distribution and Service Business - Distribution business revenue was 599 million yuan, up 3.3% year-on-year, with beauty and alcohol categories being significant contributors [3] - The gross margin for distribution improved by 110 basis points to 12.8%, supported by enhanced channel construction and data-driven inventory management [3] Brand Management Performance - Brand management revenue surged by 35% to 398 million yuan, driven by the growth of Gap and Hunter brands, with same-store sales and new store openings contributing to revenue growth [5] - The company plans to open approximately 40 new stores in key urban areas, focusing on enhancing brand influence and sustainable growth [5][6] Strategic Initiatives - Baosun E-commerce is deepening strategic partnerships with local affiliates, particularly in new first-tier and second-tier cities, to capture market opportunities [5] - Hunter brand expanded its offline presence with new flagship stores and diversified its product offerings, contributing to a balanced business structure [6]
宝尊电商二季度实现总收入26亿元 电商、品牌管理业务均实现增长