Workflow
太火爆，60秒全部售罄！付款都出现卡顿，直播间十分钟涌入近150万人
Mei Ri Jing Ji Xin Wen·2025-08-28 15:32

Core Viewpoint - The launch of the "Mini LABUBU" product by Pop Mart has generated significant consumer interest, leading to rapid sell-outs across various online platforms and a surge in secondary market prices. Group 1: Product Launch and Sales Performance - The "Mini LABUBU" product was sold out within 60 seconds on platforms like JD and Taobao, with the sales page displaying messages indicating high traffic and server overloads [2][4] - The product consists of 14 regular items and 1 hidden item, priced at 79 yuan each, with a complete set costing 1106 yuan. During the initial sale, over 58,000 people added the product to their carts [4] - The live streaming event for the product attracted over 2.37 million viewers on Taobao, with sales exceeding 30,000 units and generating over 23.7 million yuan in revenue shortly after launch [4] Group 2: Secondary Market Dynamics - The secondary market for the "Mini LABUBU" has seen prices soar, with individual items being resold for as high as 300 yuan, and complete sets reaching up to 2699 yuan, indicating a significant markup from the original price [18][21] - The average transaction price for the "Mini LABUBU" on secondary platforms is reported to be around 1920.77 yuan, with some hidden items fetching prices over 1000 yuan [21][25] Group 3: Financial Performance and Market Impact - Pop Mart's revenue for the first half of 2025 reached 13.88 billion yuan, a year-on-year increase of 204.4%, with a net profit of 4.71 billion yuan, up 362.8% [30] - The "THE MONSTERS" series, which includes LABUBU, generated 4.81 billion yuan in revenue, a staggering increase of 668.0%, contributing significantly to the overall growth [30] - The company's gross margin reached a historical high of 70.3%, surpassing competitors and even luxury brands like LVMH [30] Group 4: Market Sentiment and Future Outlook - Following the impressive financial results, Pop Mart's stock price rose nearly 9%, with market capitalization exceeding 400 billion HKD, reflecting strong investor confidence [31]