太火爆 60秒全部售罄！付款都出现卡顿 直播间十分钟涌入近150万人

Core Viewpoint - The launch of the "Mini LABUBU" series by Pop Mart has generated significant consumer interest, leading to rapid sell-outs across various platforms and a surge in secondary market prices for the product [2][5][23]. Group 1: Product Launch and Sales Performance - The "Mini LABUBU" was released on August 28 at 10 PM, quickly selling out within 60 seconds on platforms like JD and Taobao [5]. - The product consists of 14 regular items and 1 hidden item, priced at 79 yuan each, with a complete set costing 1106 yuan [7]. - During the live broadcast prior to the launch, over 2.37 million viewers tuned in on Taobao, and more than 580,000 added the product to their carts [7]. - Post-launch, the Taobao live stream audience surged to 3.86 million, with sales exceeding 30,000 units and generating over 23.7 million yuan in revenue [7]. Group 2: Secondary Market Dynamics - The hidden variant of the "Mini LABUBU" has seen prices on secondary markets soar, with individual items selling for as high as 300 yuan and complete sets reaching 2699 yuan [23][26]. - As of the report, over 700 units of "Mini LABUBU" were listed for sale on secondary trading platforms, with an average transaction price of approximately 1920.77 yuan [26]. - The hidden item, originally priced at 79 yuan, has been listed at a minimum of 679.5 yuan, with some transactions exceeding 1100 yuan [30]. Group 3: Company Financial Performance - Pop Mart reported a revenue of 13.88 billion yuan for the first half of 2025, a year-on-year increase of 204.4%, with a net profit of 4.71 billion yuan, up 362.8% [35]. - The "THE MONSTERS" series, including LABUBU, generated 4.81 billion yuan in revenue, marking a staggering increase of 668.0% and accounting for 34.7% of total revenue [35]. - The company's gross margin reached 70.3%, a historical high, surpassing competitors and even luxury brands like LVMH [35]. Group 4: Market Reaction and Future Outlook - Following the financial report, Pop Mart's stock price rose nearly 9%, with a market capitalization exceeding 400 billion HKD [36]. - The CEO expressed optimism about achieving 200 billion yuan in revenue for the year, suggesting that 300 billion yuan is also attainable [36].