Here's Why Investing in Zebra Technologies Stock Makes Sense

Core Insights - Zebra Technologies Corporation (ZBRA) is positioned to benefit from growth across its segments, strategic acquisitions, and shareholder-friendly initiatives [1][7] Business Strength - ZBRA is experiencing growth in the Enterprise Visibility & Mobility and Asset Intelligence & Tracking segments, with revenues in the former increasing by 6.7% year-over-year in Q2 2025, driven by higher sales of mobile computing and data capture solutions [4] - The Asset Intelligence & Tracking segment saw a 5.3% year-over-year sales increase, supported by rising demand for printing solutions and RFID products [4] Expansion Efforts - Zebra Technologies has enhanced its business through acquisitions, including the planned acquisition of Elo Touch Solutions, which is expected to expand its addressable market by approximately $8 billion [5] - The acquisition of Photoneo in March 2025 will integrate 3D machine vision solutions with ZBRA's existing technologies, enhancing its capabilities in high-value applications [5] - Acquisitions contributed 0.2% to total revenues in Q2 2025 [5] Rewards to Shareholders - ZBRA has been proactive in rewarding shareholders, repurchasing $250 million in shares during the first half of 2025, compared to $47 million in the same period of 2024 [6] - The company has a share repurchase program authorized for up to $1 billion, with $597 million remaining at the end of Q2 2025 [6]