引领家电产业革新突围 奥维云网2025数字生态大会在杭举行

Industry Overview - The home appliance industry is at a critical transformation point due to slowing growth and homogenized competition, necessitating a shift from "individual efforts" to "ecological collaboration" [1] - The industry faces challenges such as cautious consumer spending, declining population, and weak real estate, leading to a limited growth phase [1][2] - Traditional product categories are under pressure, and emerging categories have yet to fill the gap, indicating a need for innovation and adaptation [1] Key Insights from the Conference - The conference emphasized the need for businesses to focus on user engagement, reconstructing value, and leveraging trends in smart technology and low-carbon solutions [2] - AI is reshaping the fundamental business logic of the home appliance industry, with companies needing to integrate AI capabilities to redefine user value and drive business model innovation [2][3] - The introduction of AI-driven tools aims to address core business needs such as cost reduction and customer acquisition, showcasing a shift towards digital solutions [2][3] Product Innovations - Four digital products were launched to enhance operational efficiency and customer engagement, including an intelligent Q&A assistant and an AI-driven advertising tool [2][3] - The "AI投手" product demonstrated significant efficiency improvements, reducing labor by over 80% and increasing ROI by more than 10% [3] Strategic Recommendations - Companies are encouraged to embrace proactive transformation and understand evolving consumer needs, moving from product-centric to user-centric approaches [3] - The focus should shift from functional value to emotional value, as consumers increasingly prioritize emotional experiences [3] - Building consumer confidence and corporate courage is essential for navigating the current market landscape and achieving sustainable growth [3]