Workflow
MFC Rolls Out Travel Agent Platform With Enhanced Digital Tools
ZACKSยท2025-08-28 16:31

Core Insights - Manulife Canada has launched a dedicated platform for travel agents to enhance the delivery of insurance solutions, adapting to the evolving needs of professionals and their clients [1][9] - The platform addresses the increasing importance of insurance among travelers, providing user-friendly tools for agents to engage with clients effectively [2] Product Offerings - The upgraded platform includes the Non-Medical Premium Protection Plan, which offers comprehensive trip protection without additional medical benefits for those already covered [3] - A streamlined Product Selector tool allows agents and clients to easily identify suitable travel insurance options, ensuring alignment with individual travel needs [4] Engagement and Efficiency - New engagement features enable agents to send automated reminders to clients, ensuring timely protection [4] - Built-in tracking tools provide measurable insights into engagement and productivity, while the scalable digital system enhances efficiency and cost management [6] Financial Implications - The platform is expected to strengthen Manulife Financial Corporation's financial position by increasing premium inflows from travel insurance sales, expanding the customer base, and improving client retention [5] - Enhanced client engagement and satisfaction are anticipated to boost the lifetime value of each customer [5] Market Performance - Year-to-date, Manulife's shares have decreased by 1.3%, slightly underperforming the broader industry decline of 1.2%, influenced by foreign exchange volatility and weaker premium growth in Canada [7]