“后来者”追觅造车底气何在？

Core Viewpoint - Chinese technology companies are reshaping the automotive industry landscape through technological migration, with ZhiMi Technology announcing its entry into the ultra-luxury electric vehicle market, targeting a launch in 2027 to compete with Bugatti Veyron [1] Group 1: Company Strategy and Team Structure - ZhiMi has formed a nearly 1,000-person team for vehicle manufacturing, integrating talent from both smart hardware and traditional automotive sectors to create a dual-driven organization of "intelligence + manufacturing" [2] - The company aims to leverage its accumulated technologies in high-speed digital motors, AI algorithms, and robotic sensing and control to transition into automotive electric drive systems, smart cockpits, and autonomous driving [2] - As of May 2025, ZhiMi has obtained 3,155 global authorized patents and filed a total of 6,379 patent applications, providing a solid foundation for its automotive venture [2] Group 2: Market Position and Global Reach - ZhiMi's global marketing network spans over 100 countries and regions, with more than 6,000 offline stores serving over 30 million families and a membership base exceeding 11 million, which supports its international promotion efforts [3] - An industry analyst noted that ZhiMi's entry into the ultra-luxury electric vehicle market is facilitated by its technological advantages, which could reduce overseas store establishment costs by 30% [3] Group 3: Industry Context and Competitive Landscape - The Chinese automotive industry is experiencing growth, with production and sales reaching 15.62 million and 15.65 million units respectively in the first half of 2025, marking year-on-year increases of 12.5% and 11.4% [4] - ZhiMi's strategy to target the ultra-luxury electric vehicle segment is based on its technological strengths and global brand positioning, aiming to redefine luxury vehicles as "intelligent interactive" platforms rather than mere machines [4] - The company emphasizes its approach of building on the existing mature electric vehicle supply chain and technology ecosystem in China, aiming for a globally optimal strategy to elevate Chinese manufacturing in high-end markets [5]