60秒全部售罄 迷你LABUBU火热！付款都出现卡顿 二手平台转手价飙升

Core Viewpoint - The launch of the "Mini LABUBU" series by Pop Mart has generated significant consumer interest, leading to rapid sell-outs and high secondary market prices, indicating strong demand and brand popularity [2][5][35]. Group 1: Product Launch and Sales Performance - The "Mini LABUBU" was released on August 28, selling out within 60 seconds across major platforms like JD and Taobao [5]. - The product consists of 14 regular items and 1 hidden item, priced at 79 yuan each, with a complete set costing 1106 yuan [7]. - During the live streaming event prior to the launch, over 237 million viewers tuned in, and more than 580,000 items were added to shopping carts [7]. - Post-launch, sales exceeded 30,000 units on Taobao, generating over 23.7 million yuan in revenue [7]. Group 2: Secondary Market Dynamics - The secondary market for "Mini LABUBU" has seen prices soar, with individual items being resold for as high as 300 yuan, and complete sets reaching up to 2699 yuan [23]. - As of the report, over 700 units were listed on secondary trading platforms, with an average transaction price of approximately 1920.77 yuan [26]. - The hidden variant has been particularly sought after, with resale prices starting at 679.5 yuan and reaching as high as 1188 yuan [30]. Group 3: Financial Performance and Market Impact - Pop Mart reported a revenue of 13.88 billion yuan for the first half of 2025, a year-on-year increase of 204.4%, with a net profit of 4.71 billion yuan, up 362.8% [35]. - The "THE MONSTERS" series, including LABUBU, generated 4.81 billion yuan in revenue, marking a staggering 668% increase year-on-year [35]. - The company's gross margin reached a record high of 70.3%, surpassing competitors and even luxury brands like LVMH [35]. - Following the financial report, Pop Mart's stock price rose nearly 9%, with a market capitalization exceeding 400 billion HKD [36].