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Core Viewpoint - The National Radio and Television Administration has introduced 21 measures to enhance the quality and quantity of audiovisual content, addressing existing issues in the industry and aiming to better meet audience expectations [1][2]. Group 1: Industry Growth and Challenges - The audiovisual industry in China has experienced rapid growth, with total revenue from broadcasting and online audiovisual sectors increasing by 5.32% year-on-year last year [1]. - Challenges include creators prioritizing speed over quality, companies focusing on profit without regard for standards, and regulations failing to keep pace with industry changes, particularly affecting long-form content [1]. Group 2: New Measures and Their Implications - The new measures improve management policies regarding the number of episodes and the airing intervals of seasonal dramas, providing creators with more narrative space while emphasizing the need for quality over quantity [1]. - The measures encourage "one drama, multiple stars" and joint purchasing and broadcasting, which can help reduce procurement costs and diversify investment risks for companies and platforms [1]. - A shift away from a focus on traffic metrics towards a more balanced content evaluation mechanism that considers artistic standards and audience feedback is encouraged [1]. Group 3: Content Quality and Long-term Vision - The new initiatives address the long production cycles and slow returns associated with long-form content by optimizing review processes and establishing synchronized review mechanisms [1]. - The importance of solid creative capabilities is emphasized, as a lack of patience and capital support can hinder market success, regardless of favorable policies [2]. - The industry is urged to focus on craftsmanship and content refinement, with collaboration between creators and platforms being essential for producing high-quality works that satisfy audiences and benefit the industry [2].