释放农产品消费新潜能

Core Viewpoint - The recent implementation plan by the Ministry of Agriculture and Rural Affairs aims to expand agricultural product consumption through 23 policy measures, enhancing the quality and diversity of agricultural products to optimize supply and demand structures [1] Group 1: Demand Side Analysis - There has been a shift in consumer demand from "sufficient food" to "high-quality food," emphasizing freshness, health, and safety [1] - Key characteristics of current agricultural product consumption include quality, personalization, brand importance, and functionality [1] Group 2: Supply Side Challenges - The fresh agricultural product market faces challenges such as high transportation costs, significant losses, and inefficient supply chain connections, impacting market competitiveness and emergency supply capabilities [2] - Structural contradictions exist in supply and demand, with an oversupply of rice but insufficient high-quality rice, and a lack of green, organic, and geographical indication products [2] - Agricultural brand development is lagging, and the quality safety traceability system is insufficient, necessitating innovation in technology and sales models to address these issues [2] Group 3: Demand Management and Consumption Structure - Efforts are needed to enhance grain supply while promoting food waste reduction and fostering a culture of thrift [3] - There is a need to adapt to changes in population and dietary structures by promoting scientific nutrition knowledge and healthier dietary habits [3] Group 4: Improving Agricultural Product Distribution - Enhancing the agricultural product circulation system is crucial for improving efficiency and reducing losses, particularly in the distribution of grains and fresh produce [3] - Optimizing the layout of cold storage resources and improving storage conditions are essential for maintaining product quality [3] Group 5: E-commerce and Online Sales - There is potential for online sales of agricultural products, leveraging big data to understand consumer preferences and developing suitable products for online markets [3] - Direct connections between e-commerce platforms and agricultural cooperatives can enhance efficiency from production to consumption, reducing end prices through bulk purchasing [3]