MODERN AVENUE(SZ:002656) Zheng Quan Zhi Xing·2025-08-28 22:59Core Viewpoint - *ST Modern (002656) reported a significant increase in revenue and a reduction in losses for the first half of 2025, indicating potential recovery despite ongoing challenges in profitability [1]. Financial Performance - The total operating revenue for the first half of 2025 reached 235 million yuan, a year-on-year increase of 110.41% [1]. - The net profit attributable to shareholders was -20.77 million yuan, showing a 66.45% improvement compared to the previous year [1]. - In Q2 2025, the operating revenue was 143 million yuan, up 195.34% year-on-year, while the net profit attributable to shareholders was -24.49 million yuan, a decline of 198.53% [1]. - The gross margin was 35.77%, down 50.96% year-on-year, while the net margin was -8.84%, an increase of 84.06% year-on-year [1]. - Total expenses (selling, administrative, and financial) amounted to 83.79 million yuan, accounting for 35.66% of revenue, a decrease of 61.43% year-on-year [1]. Key Financial Ratios - Earnings per share improved to -0.03 yuan, a 66.4% increase year-on-year [1]. - The net asset per share rose to 0.62 yuan, reflecting a 41.58% increase year-on-year [1]. - The operating cash flow per share was -0.07 yuan, a significant decline of 155.91% year-on-year [1]. Business Evaluation - The company's historical return on invested capital (ROIC) has been poor, with a median of -6.8% over the past decade, indicating weak investment returns [3]. - The business model relies heavily on marketing-driven performance, necessitating a deeper analysis of the underlying drivers [3]. Cash Flow and Receivables - Attention is advised on the company's cash flow situation, with a three-year average of operating cash flow to current liabilities at only 9.25% [3]. - The accounts receivable situation is concerning, as the annual report shows negative net profit attributable to shareholders [3].