迷你版LABUBU太火爆，60秒全部售罄！付款都出现卡顿，直播间十分钟涌入近150万人

Core Insights - The product "Mini LABUBU" sold out within 60 seconds across major platforms like JD and Taobao, indicating high demand and popularity [1][2] - The launch event saw significant online engagement, with over 237 million views on Taobao's live stream and 58,000 items added to carts before the official sale [2] - The secondary market for the product has seen inflated prices, with individual items being resold for over 1,000 yuan, and complete sets reaching up to 2,699 yuan [9][12] Sales Performance - The "Mini LABUBU" is priced at 79 yuan each, with a complete set costing 1,106 yuan, and the initial sales generated over 23.7 million yuan within the first few minutes [2][17] - The total sales volume reached over 300,000 units shortly after launch, showcasing the product's strong market acceptance [2][3] Financial Impact - Bubble Mart reported a revenue of 138.8 billion yuan in the first half of 2025, a year-on-year increase of 204.4%, with a net profit of 47.1 billion yuan, up 362.8% [17] - The LABUBU series contributed significantly to this growth, generating 48.1 billion yuan in revenue, a staggering increase of 668.0% [17] - The company's gross margin reached a historical high of 70.3%, surpassing competitors and even luxury brands like LVMH [17] Market Reaction - Following the financial report, Bubble Mart's stock price surged nearly 9%, with a market capitalization exceeding 400 billion HKD [18] - The CEO expressed confidence in achieving a revenue target of 200 billion yuan for the year, suggesting that 300 billion yuan is also attainable [18]