黑龙江省1-7月社会消费品零售总额完成3085.3亿元

Core Insights - Heilongjiang Province is actively promoting consumption through various initiatives, achieving a retail sales total of 308.53 billion yuan from January to July, with a year-on-year growth of 5% [1] - The province has conducted over 1,240 consumption promotion activities and issued government consumption vouchers exceeding 578 million yuan, directly driving consumption by over 11 billion yuan [1] Group 1: Modern Commerce and Consumption Initiatives - The provincial government is focusing on modern commerce and circulation system construction, guiding cities like Harbin and Jiamusi to become national pilot cities for modern commerce [1] - The implementation plan for enhancing the modern commerce circulation system has been established, aiming to support traditional businesses in their transformation and upgrade [1] Group 2: Urban Development and Consumer Experience - The renovation and enhancement of pedestrian streets and commercial districts are being accelerated, with Harbin's Central Street recognized as a national demonstration pedestrian street [2] - The establishment of a "15-minute convenient living circle" is being promoted, with Jiamusi and Heihe recognized as pilot areas to enhance the service capacity of physical commerce [2] Group 3: Economic Incentives and Brand Development - Measures have been introduced to support the development of first-store economies, offering subsidies for opening first stores and hosting brand launch events in Heilongjiang [2] - The province will provide up to 1 million yuan for the first store of national and international brands and up to 500,000 yuan for local first stores [2] Group 4: E-commerce and Night Economy - E-commerce live streaming is being leveraged to enhance the integration of commerce and tourism, promoting local products through immersive live streaming events [3] - The province has developed 85 new night economy consumption zones and hosted 83 night-themed activities to stimulate nighttime consumer engagement [3]