蒙牛酸奶：世界品质，连续21年市场份额第一

Core Viewpoint - Mengniu Dairy continues to lead the market with its low-temperature business, focusing on nutrition, taste, and functionality through product, brand, and channel innovation, achieving the first market share for 21 consecutive years [1] Group 1: Business Performance - Mengniu's low-temperature yogurt segment has shown stable growth, driven by increasing consumer health awareness and advancements in cold chain technology [3][5] - The company reported a net income increase in its low-temperature milk business, maintaining its leading market share [17][19] Group 2: Manufacturing and R&D Capabilities - The Wuhan factory, recognized as a world-class facility, features 22 flexible production lines capable of producing 110 SKUs, with a daily output of 1,432.16 tons [5][6] - Mengniu has established nine R&D bases globally, with an average annual growth of 13.4% in R&D investment over the past three years [7][8] - The company has developed a proprietary probiotic resource library with over 18,000 strains, achieving international leadership in probiotic research [7][8] Group 3: Product Innovation - Mengniu's products, such as Guan Yi Ru and You Yi C, incorporate patented strains and health benefits, catering to the growing demand for functional foods among younger consumers [8][10] - The company has implemented a comprehensive 4Q quality management system, achieving EU food safety certification for all its product categories [8] Group 4: Marketing and Consumer Engagement - Mengniu leverages IP collaborations to resonate emotionally with consumers, exemplified by successful product launches linked to popular media [12][13] - The brand's narrative combines technological strength with emotional connections, making its products social currency for the Z generation [15] Group 5: Channel Strategy and Sustainability - Mengniu adapts to fragmented distribution channels by employing flexible fulfillment designs and targeting various retail formats, achieving significant sales growth [17][19] - The company integrates social responsibility into its operations, aiming for carbon neutrality by 2050 and implementing eco-friendly packaging initiatives [19][21]