推出全省首个“媒体+”家禽类方案，为何是肇庆封开？

Core Viewpoint - The introduction of the first "Media+" poultry plan in Guangdong, specifically for the Zhaoqing Xinghua Chicken industry, aims to enhance the quality and branding of the industry while promoting comprehensive upgrades across the entire supply chain [2][3][4]. Group 1: Industry Development Goals - The "Media+" plan outlines five core objectives to be achieved by 2027, including the establishment of a comprehensive standard system, significant brand value enhancement, improvement of the overall quality of business entities, promotion of Xinghua Chicken consumption in the Greater Bay Area, and the integration of agricultural, cultural, and tourism sectors [5][6][7]. - The Xinghua Chicken is recognized as a national geographical indication product and is one of Guangdong's three famous chicken varieties, representing a significant agricultural pillar for rural revitalization in Zhaoqing [15][16]. Group 2: Economic Impact and Scale - The comprehensive output value of the Xinghua Chicken industry in Zhaoqing exceeds 20 billion yuan, with a breeding volume of over 17 million birds and an annual production of 40 million chicks, benefiting more than 3,700 farming households [24][25]. - The county has established multiple modern breeding bases, forming an initial industrial chain from breeding to processing and sales, which lays a solid foundation for the "Media+" initiative [27][28]. Group 3: Policy Support and Implementation - The rapid introduction of the action plan is supported by local policy innovations and strong execution capabilities, with the government planning to invest 210 million yuan over three years to support high-quality agricultural development [34][35][36]. - Zhaoqing and Fengkai have implemented various policies to encourage participation in the Xinghua Chicken industry, including a subsidy scheme that can provide over 1.84 million yuan to individual households [46][49]. Group 4: Branding and Marketing Strategies - The Xinghua Chicken brand is being actively promoted through innovative marketing strategies, including campaigns targeting the Greater Bay Area and creative promotional activities during the college entrance examination period [58][60]. - The introduction of the "Golden Award Xinghua Chicken" in Hong Kong, featuring a unique recipe, has successfully established a new foothold for the brand in the Bay Area and beyond [74][77]. Group 5: Cultural and Historical Significance - The historical and cultural significance of the Xinghua Chicken, linked to the first scholar of Lingnan, enhances its marketability and brand identity, contributing to its recognition as a "cultural card" [55][79]. - The "Media+" plan marks a transition from product-driven and resource-driven development to a higher dimension of brand and cultural-driven growth, providing a valuable reference for agricultural brand innovation in Guangdong and nationwide [82][83].