广东召开座谈会聚焦生猪产能“瘦身”，借“媒体+”赋能扩宽猪肉销售路径

Core Viewpoint - The meeting held in Guangdong focused on the analysis of the pig production and sales situation, aiming to promote stable and high-quality development of the pig industry in the province through collaborative efforts among various stakeholders [7][12][24]. Group 1: Meeting Objectives and Outcomes - The meeting gathered representatives from leading pig farming enterprises, slaughterhouses, pig farming associations, and experts from research institutions to discuss key issues in the industry [7][8]. - It emphasized the need to appropriately reduce pig production capacity to address the current industry development situation and lay a foundation for long-term stability [14]. - Participants analyzed the production and sales situation for the second half of the year, expressing concerns about the potential decline in pig prices due to overcapacity and decreased pork consumption [16][17]. Group 2: Media Empowerment and Marketing Strategies - The discussion highlighted the role of "media+" in empowering the high-quality development of the livestock industry, with media seen as a crucial tool for expanding sales channels and boosting consumption [19][20]. - Several suggestions were made, including using media platforms to disseminate advanced breeding techniques and industry standards, maintaining market order, and promoting a positive industry image [21][22]. - Innovative marketing strategies such as live streaming, e-commerce, and short videos were proposed to enhance product promotion and consumer engagement [22][23]. Group 3: Future Directions - The meeting concluded with a consensus on the need for collaborative efforts to implement production capacity adjustments and market responses, leveraging media to connect production and consumption [25]. - Participants expressed commitment to enhancing the brand strength of Guangdong's pig products and promoting a more stable, healthy, and high-quality industry development [26].