Group 1 - The summer economy is thriving, with significant growth in tourism, movie box office exceeding 10 billion, and new night-time activities generating fresh momentum [1] - Sales of cooling products have surged on major e-commerce platforms, with sales of summer "cooling gadgets" increasing over 110% year-on-year and sales of sun protection gloves rising by over 90% [2] - Cultural and tourism activities are boosting consumer spending, with over 300 performances planned in Beijing and 2000 cultural and dining events launched in Guangxi [3] Group 2 - Red tourism is experiencing a resurgence, with notable increases in visitor numbers at red-themed attractions, such as a 28% year-on-year increase at the Victory Memorial Museum [4] - Sports events are driving travel trends, with millions of fans attending matches, leading to sustained growth in nearby tourist attractions [7] - Indoor cooling experiences are becoming popular among young people, with significant increases in searches for indoor surfing and climbing activities [11] Group 3 - Night tourism is gaining traction, with a 100% increase in search and comment volume related to night tours, and a nearly 230% rise in searches for "night tour attractions" [12] - The "golden four hours" of night economy, from 6 PM to 10 PM, has seen over 1.65 million existing businesses, with 168,600 new registrations this year [13] - Innovative night tour experiences, such as museum night tours and desert stargazing, are attracting interest, with search volumes increasing by over 100% [14]
今年的暑期经济,有点“火”!
Xin Hua She·2025-08-29 01:43