Mei Ri Jing Ji Xin Wen·2025-08-29 01:57Core Viewpoint - Li Auto's CEO Li Xiang emphasized the need to accelerate the iteration speed of technology platforms and products to stay competitive in the market, as competitors are responding more quickly to their moves [1] Financial Performance - In Q2 2025, Li Auto delivered 111,074 vehicles, a slight year-on-year increase of 2.3% [1] - Total revenue for the quarter was 30.2 billion RMB, a decrease of 4.5% compared to the same period last year, but an increase of 16.7% quarter-on-quarter [1][2] - Vehicle sales revenue was 28.9 billion RMB, down 4.7% year-on-year, but up 17% from the previous quarter [2] - Gross profit for the quarter was 6.2 billion RMB, with a gross margin of 19.5%, slightly down from 20.5% in the previous quarter [2][5] - Operating profit reached 468 million RMB, a significant increase of 76.7% year-on-year and 204.4% quarter-on-quarter [2][5] - Net profit for the quarter was 1.1 billion RMB, up 69.6% from the previous quarter [6] R&D and Future Plans - Li Auto's cash reserves reached 106.9 billion RMB, aimed at supporting long-term R&D investments [4] - The company plans to invest 110 to 120 billion RMB in R&D by 2025, with over 60 billion RMB allocated to AI [6] - The launch of the Li Auto i6 model is scheduled for September to expand the product lineup [4][10] Market Outlook - For Q3 2025, Li Auto expects vehicle deliveries to be between 90,000 and 95,000 units, representing a year-on-year decrease of 37.8% to 41.1% [8] - Total revenue for Q3 is projected to be between 24.8 billion and 26.2 billion RMB, with a year-on-year decline of 38.8% to 42.1% [8] Product and Technology Development - Li Auto is focusing on enhancing its intelligent driving capabilities, with plans to upgrade its range-extended models to the VLA (Vision-Language-Action) intelligent driving system [9] - The company is developing its own intelligent driving chips, which are currently undergoing in-vehicle testing, with deployment expected in flagship models next year [9] Sales and Marketing Strategy - Li Auto is adjusting its marketing and sales strategies to improve sales performance, emphasizing regional strategies and optimizing store locations [12] - The sales system has been restructured to better support new vehicle launches and enhance customer acquisition [12]