只会「窝里横」！一汽奥迪销量创新低，嘲讽上汽保正统？

Core Viewpoint - Audi's pricing strategy has collapsed under intense competition, leading to a significant decline in sales and profits, particularly in the Chinese market [1][3][14]. Group 1: Pricing and Sales Performance - The starting price for the 2025 model of the FAW Audi A3 has dropped to 112,400 yuan, equivalent to a 34% discount [2][20]. - Despite the low pricing strategy, Audi's sales have not improved, with a reported 12.5% drop in sales for 2024, marking a new low [3][16]. - In 2024, Audi's total sales in China were 649,400 units, with FAW Audi contributing 611,100 units, accounting for over 94% of the total [14]. Group 2: Internal Competition and Brand Strategy - FAW Audi and SAIC Audi have been in ongoing competition, with both brands targeting different market segments; FAW Audi focuses on traditional business styles while SAIC Audi emphasizes sporty and modern designs [5][11]. - The launch of SAIC Audi's luxury electric brand AUDI has further complicated the competitive landscape, as it potentially undermines FAW Audi's transition to electric vehicles [7][17]. - FAW Audi's recent statements about the four-ring logo are perceived as a critique of SAIC Audi, highlighting the struggle for brand identity and market share [11][12]. Group 3: Financial Performance and Future Outlook - Audi's financial report for the first half of 2025 shows a 5.3% increase in revenue to 32.57 billion euros, but a 37.5% decline in net profit to 1.346 billion euros [16]. - The company has revised its annual revenue forecast down from 67.5-72.5 billion euros to 65-70 billion euros, with a significant reduction in expected operating profit margin from 7%-9% to 5%-7% [16]. - FAW Audi's sales decline is attributed to a lack of electric vehicle offerings and competition from new entrants in the market, necessitating a shift in strategy to regain market share [19][21].