宗馥莉：农夫山泉非常值得尊敬

Core Viewpoint - The new leadership under Zong Fuli at Wahaha has faced significant challenges, including family disputes and the need for product innovation, while achieving a revenue rebound to 70 billion yuan in 2024, although this growth is seen as unsustainable in the long term [4][12]. Company Performance - Wahaha's revenue has returned to the peak of 70 billion yuan in 2024, attributed partly to emotional factors following the founder's passing [4]. - The company has not launched a new major product since 2005, relying heavily on existing products like AD Calcium Milk for sales [5][12]. Product Innovation - Zong Fuli emphasizes the need for product innovation, viewing it as essential for understanding consumer insights and market demands [5][12]. - The upcoming launch of the upgraded ice tea product is seen as a test of the company's innovation capabilities, with a focus on capturing consumer preferences for natural ingredients [6][12]. Distribution and Sales Strategy - Wahaha is optimizing its distribution channels, moving away from the traditional "joint sales system" to a more modern and diversified approach, including partnerships with convenience stores and online platforms [7][16]. - The company has significantly increased its investment in offline ice cream freezers, with plans to deploy 100,000 units by 2025, indicating a focus on enhancing product availability [7][12]. Management Changes - A board restructuring has introduced younger executives, reflecting a shift towards a more professional and market-oriented management style [8][12]. - Recent changes in labor contracts and factory operations have led to employee dissatisfaction, prompting the formation of a "rights protection committee" [8][12]. Market Positioning - Zong Fuli positions Wahaha as a "follower" in the competitive beverage market, acknowledging the need to learn from successful peers like Nongfu Spring and Master Kong [12][14]. - The company aims to maintain a balance between traditional values and modern market demands, focusing on quality and consumer trust [12][14].