C位“易主”，从成都车展透视车市三大变化

Core Insights - The 28th Chengdu International Auto Show has commenced, featuring nearly 120 automotive brands and over 1,600 vehicles on display, indicating a significant event in the automotive industry [1] - A notable trend is the collective absence of traditional luxury brands, reflecting a shift in the automotive market dynamics in China [2][3] - In contrast, domestic brands have significantly expanded their presence at the show, showcasing their growing strength and market influence [4][5] Luxury Brands Absence - The absence of luxury brands such as Porsche, Bentley, and Lamborghini at this year's show marks a significant change compared to previous years, driven by cost control measures [2][3] - Only six luxury brands, including Mercedes-Benz, BMW, and Audi, continue to participate, highlighting a decline in luxury brand representation [2] - The luxury car market is experiencing a downturn, with Porsche's global deliveries down 6% year-on-year, and a staggering 28% decline in the Chinese market [3] Domestic Brands Expansion - Domestic brands like BYD, Changan, and Chery have established dedicated exhibition spaces, showcasing their growing importance in the automotive sector [4][5] - BYD's pavilion features advanced technologies such as "God's Eye" intelligent driving demonstrations, indicating a focus on innovation [4] - The trend of domestic brands adopting "pavilion" formats at auto shows is becoming more common, enhancing brand visibility and communication [4] Rise of Regional Auto Shows - Regional auto shows are gaining prominence, with events like the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show surpassing the Chengdu Auto Show in size and influence [6] - The Chongqing Auto Show is also expanding, with increased participation and audience numbers, indicating a growing interest in regional events [6][7] - These regional shows are evolving beyond mere sales platforms, integrating local economic and industrial ecosystems, thus becoming vital for brand promotion and investment attraction [7] Industry Evolution - The automotive industry in China is undergoing a transformation, moving from traditional luxury brands to a focus on domestic brands and technological advancements [7] - The competition landscape is shifting, with a clear trend towards high-quality development centered on technology, ecology, and user experience [7]