“古城夜趣”再添消费温度

Core Viewpoint - The article highlights the vibrant development of nighttime economy in Yangzhou, showcasing how cultural and tourism integration has transformed the city into a hub for nighttime consumption, driven by innovative experiences and enhanced infrastructure [1][2][4]. Group 1: Nighttime Economy Development - Yangzhou's nighttime economy is characterized by a blend of cultural heritage and modern consumer experiences, attracting significant tourist traffic, especially during holidays [1][3]. - The introduction of innovative cultural performances and immersive experiences, such as the "Grand Canal Yangzhou" boat shows, has led to a 65% year-on-year increase in visitor numbers since August [2]. - The city has seen a 10.25% year-on-year increase in nighttime cultural tourism consumption venues, with a 27.9% increase compared to the previous month [4]. Group 2: Consumer Experience and Engagement - Unique offerings like DIY experiences and creative food products have enhanced consumer engagement, with nighttime foot traffic reaching up to 50,000 during holidays [3]. - The integration of sports events, such as the "Super League," has significantly boosted local consumption, with a 42.7% increase in service revenue across various sectors [6]. - The introduction of interactive experiences, such as "script killing" games in gardens, has attracted younger audiences and deepened their connection to local culture [7]. Group 3: Infrastructure and Support Services - Yangzhou has improved its infrastructure to support nighttime activities, including the renovation of roads to enhance pedestrian and non-motorized vehicle traffic flow [10][11]. - The city has implemented various measures to improve the nighttime consumer experience, such as the introduction of smart payment systems that reduce queue times by over 60% [13]. - Financial institutions are actively supporting the nighttime economy through credit facilities and innovative financial products tailored to local businesses and consumers [16][18]. Group 4: Financial Support and Innovation - The collaboration between financial institutions and local government aims to enhance the nighttime economy by providing targeted financial support and developing new consumer credit products [14][17]. - Recent agreements have led to significant funding for cultural tourism projects, with over 30 billion yuan allocated to support infrastructure upgrades and nighttime activities [16]. - The establishment of a big data platform has streamlined credit services for small businesses, facilitating quick access to financing for nighttime market vendors [17].