汽车视点 | C位“易主”，从成都车展透视车市三大变化

Core Insights - The 28th Chengdu International Auto Show has commenced, featuring nearly 120 automotive brands and over 1,600 vehicles on display, highlighting a significant shift in the automotive industry dynamics in China [1][2] Group 1: Luxury Brands' Absence - The absence of traditional luxury brands such as Porsche, Bentley, and Lamborghini at this year's show marks a notable change, with these brands opting out due to cost control measures [2][3] - Only six luxury brands, including Mercedes-Benz, BMW, and Audi, continue to participate, indicating a shrinking presence of luxury brands at major auto shows [2][3] - The luxury car market is experiencing a downturn, with Porsche's global deliveries down 6% year-on-year, and a staggering 28% decline in the Chinese market, marking the fourth consecutive year of negative growth [3] Group 2: Expansion of Domestic Brands - In contrast to the luxury brands' retreat, domestic brands have significantly expanded their presence, with companies like BYD, Changan, and Chery showcasing their products in dedicated exhibition spaces [4][5] - BYD's pavilion features various brands and innovative technologies, while Changan and Chery also present a wide array of their offerings, reflecting the growing strength of domestic manufacturers [4][5] - The trend of domestic brands adopting "pavilion" formats at auto shows is becoming more common, enhancing brand visibility and showcasing their increasing capabilities [4][5] Group 3: Rise of Regional Auto Shows - Regional auto shows are gaining prominence, with events like the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show surpassing the Chengdu Auto Show in size and influence, indicating a shift in the automotive exhibition landscape [6][7] - The Chongqing Auto Show has also seen growth, with an increase in exhibition area and attendance, becoming a significant platform for industry discussions [7] - These regional shows are evolving beyond mere sales events, integrating local economic and industrial ecosystems, thus becoming vital for brand promotion and investment attraction [7]