Xin Lang Ke Ji·2025-08-29 02:50Core Insights - The launch of the "Mini LABUBU" from Pop Mart's "THE MONSTERS" series took place online on August 29, with in-store pickup starting the following day [1] - The first store in Beijing's Zhongguancun saw significant customer interest, with a long queue forming for pickups shortly after the store opened [1] Summary by Category Product Launch - Pop Mart's "Mini LABUBU" was released as part of the "THE MONSTERS" series, indicating a strategic move to expand its product offerings [1] Customer Engagement - The company experienced high customer engagement, as evidenced by a long line of customers waiting for product pickup, demonstrating strong demand for the new product [1] - A dedicated pickup channel was established to facilitate the process, and additional security personnel were deployed to maintain order at the store [1]